Australian Institute of Management

 


Darwin Library Collection

Sales and Marketing

Title Author Call number
Smart marketing for small business Regina Gaujers 338.642068 GAU
Going public: communicating in the public and private spheres Kay Chung 659.221 CHU
Strategic communications for nonprofits: a step by step guide to working with the media Kathy Bonk 659.288 BON
Solutions for sales problems: a guide for professional saleswomen Carol Vipperman 658.85024 VIP
Selling the invisible : a field guide to modern marketing Harry Beckwith 658.8 BEC
Quick answers to marketing questions Alison Alsbury 658.8 ALS
Marketing masters: Demming, Drucker, Marsteller, Kotler, Burnett… American Marketing Association 658.723 MAR
Marketing for E-business in Australia Lynne De Weaver 658.8421 DE
Markets of One: crating customer-unique value through mass customerization James Gilmore, B. Joseph Pine 658.81221 PIN

 

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